Real-time inventory management not only helps in improving visibility, it is also effective in analyzing store-effectiveness and customer relationship. It is proven to increase visibility by an average of 27%, especially among customers who are ‘just browsing’ through the products.Ģ.Investing in real-time inventory management This technique has been widely used across grocery stores, supermarkets, and drug stores for decades. In order to engage shoppers, it is important for retailers to focus on a product’s shelf position, appearance, and presentation. Yet another product placement technique to achieve high product visibility is by tilting products to a 15° slant. Manufacturers are willing to pay much higher amounts for such slots because they understand that paying for this positioning is like money well-spent. However, it is impossible to display every product on a small 36-inch target zone. Keeping best-selling products at eye-levels are an effective technique to increase visibility and draw customer’s attention. Products positioned at eye-levels are more likely to be noticed by buyers. There are two vital factors that contribute to increased product visibility- where the assortments are displayed in a store and how they are presented to the buyer. For example, category managers may choose to place the product at the entrance, exit, aisle intersection, or check-out as it is known to maximize a brand’s store footprint. Given below are few techniques that retailers can use to increase product visibility from a shelf placement perspective.

Let us now understand how retailers can use planograms to improve store visibility and foot traffic. According to market research, more than 60% of purchase?decisions are a result of impulse buying.?This stresses the importance of product?visibility, assortment ,?and presentation to motivate buyers. Since the ultimate goal of any planogram is to have right products in right place and quantity and at the right time, it acts as a vital tool for every retailer.

Planograms are visual merchandising tools designed to help retailers ensure proper product placement, optimize space and maximize?sales. As retail space shrinks and number of products available in the market increases, deciding which products to place where and how is instrumental for retail success. Targeted in-store visibility strategies help retailers to ensure that products have higher level of visibility.?In order to achieve this, most retailers rely on planograms. Therefore, understanding how product looks from a customer’s perspective has become almost imperative. Retail store shelves are among the shoppers’ first point of interaction with a store’s product.

Planograms for retail stores